Inside the Launch — Building an AI OS in 60 Minutes (Webinar Recap)
The Problem We Started With
Launches stall in the fog between big plans and first proof. We asked a smaller question: What can we finish in an hour that changes the week? The answer was a sequence you can copy.
What We Built (in order)
Intent Router Rule — Capture → normalize → score → route in under 2 minutes.
First‑Aha Checklist — A 3‑minute setup embedded post‑signup.
One‑Promise Offer Page — Clarity over coverage; one path, one follow‑up.
Friday demo prompt: “Show the evidence of routing, the speed to first‑aha, and the click‑to‑trial change.”
Highlights with Timecodes (Replay Chapters)
00:00–04:30 — Framing the problem: why weeks win over quarters.
04:30–20:00 — Router build: intent labels (Learn • Trial • Buy), scoring, route table.
20:00–35:00 — Aha checklist: reduce time‑to‑aha with a visible first step.
35:00–50:00 — Offer clarity: one promise, one CTA, single nurture.
50:00–57:00 — Q&A: instrumentation, sample sizes, guardrails.
57:00–60:00 — What to do Monday: run the loop and show the Friday demo.
Key Takeaways (Operator Notes)
Decide Monday, decide Friday. Shipping is the research.
Router first. The first wrong path doubles the work later.
Instrument early. Guessing is the expensive step.
One test, one number. If you don’t choose, you didn’t test.
Links & Templates
Intake Router Flowchart → Guides & Templates.
Value Loop Worksheet → Guides & Templates.
Testing Matrix Template → Guides & Templates.
One‑Page Scorecard Template → Guides & Templates.
FAQ (Short)
Q: Our data isn’t ready.
A: Instrument now; refine later. Direction beats delay.
Q: Can we add more than one test?
A: Only with clear owners and guardrails. Otherwise you’re buying drag, not speed.
Q: What about teams with approvals?
A: Define the Friday demo. Evidence tends to shorten opinions.
